Effects of Global Changes
Trends in global tourism
Click to read 7 Travel Trends for 2017 that will drive the global tourism industry
Click to read Travel Industry Trends: Global Tourism is Booming (...and here's why)
Last Chance Tourism
Last chance tourism (LCT) is otherwise known as doomsday travel, or vanishing earth voyaging. It involves travelling to a site that is likely to experience vast change or will not exist in the future. Climate change is dictating tourism visits, as tourist flock to areas being degraded or which will no longer exist as a result of climate change. Tourists are interested in seeing endangered species before they become extinct. Examples of tourist sites attracting Last Chance Tourists include the Great Barrier Reef, Antarctica, and the Arctic.
Read more about Last Chance Tourism:
Click The Paradox of "Last Chance Tourism"
Click Last Chance Tourism: People Are Flocking To These Destinations Before They Disappear.
Click Last-Chance Tourism Named Top Travel Trend for 2018.
Communications Technology
The Everything Churchill website is a marketing site for a range of tourism businesses within Churchill, including Great White Bear Tours. This site allows customers to familiarise themselves with the town of Churchill, provides advice on when to travel there, options of places to stay and eat and links to a range of tourist businesses.
Everything Churchill - Great White Bear Tours
The Great White Bear Tour website provides comprehensive information about the tours the company offers and provides customers with opportunity to book and pay online.
Great White Bear Tours
Virtual tours coupled with internet booking options allow a business to reach a greater number of potential customers. Interactive virtual tours are an engaging marketing tool which catch the attention of the customer. Virtual tours allow the site to be seen at its best, regardless of whether the viewer sees it in the offseason or day or night. A business can present the most spectacular aspects of the business, scenery or tourist site 24 hours a day. Customers can become familiar and comfortable with a site before they get there, and ensure their expectations meet the reality.
Churchill Google Maps trek
Great White Bear Tours using social media to market their tourism business. The Instagram account is used to showcase the scenery and wildlife seen on the tours (e.g. Aurora Borealis, polar bears, etc). The Facebook account generally uses the same images and captions but allows customers to book tours and message the business.
Facebook - Great White Bear Tours
Instagram - Great White Bear Tours
Tourism rating sites such as tripadvisor.com provide customers with a way to get an idea of customer satisfaction. The reviews and ratings on the Trip Advisor site allow prospective customers to get an idea about whether they will be satisfied with a tour.
Tripadvisor - Great White Bear Tours
Exchange rates
A loonie refers to a Canadian dollar coin. The low loonie is resulting in tourism in Canada emerging as a key industry. It is encouraging Canadians to have a "staycation" and travel within their own country. Foreign tourists, but particularly Americans are also encouraged to travel into Canada to take advantage of cheaper prices. The low exchange rate has resulted in a decline in business tourism, and increased costs of advertising outside of Canada, but despite this leisure tourism is growing.
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Tourism to the rescue
Global development
Transport
Trade agreements
Environmental tourism/ecotourism
Government promotion
Click to read 7 Travel Trends for 2017 that will drive the global tourism industry
Click to read Travel Industry Trends: Global Tourism is Booming (...and here's why)
Last Chance Tourism
Last chance tourism (LCT) is otherwise known as doomsday travel, or vanishing earth voyaging. It involves travelling to a site that is likely to experience vast change or will not exist in the future. Climate change is dictating tourism visits, as tourist flock to areas being degraded or which will no longer exist as a result of climate change. Tourists are interested in seeing endangered species before they become extinct. Examples of tourist sites attracting Last Chance Tourists include the Great Barrier Reef, Antarctica, and the Arctic.
Read more about Last Chance Tourism:
Click The Paradox of "Last Chance Tourism"
Click Last Chance Tourism: People Are Flocking To These Destinations Before They Disappear.
Click Last-Chance Tourism Named Top Travel Trend for 2018.
Communications Technology
The Everything Churchill website is a marketing site for a range of tourism businesses within Churchill, including Great White Bear Tours. This site allows customers to familiarise themselves with the town of Churchill, provides advice on when to travel there, options of places to stay and eat and links to a range of tourist businesses.
Everything Churchill - Great White Bear Tours
The Great White Bear Tour website provides comprehensive information about the tours the company offers and provides customers with opportunity to book and pay online.
Great White Bear Tours
Virtual tours coupled with internet booking options allow a business to reach a greater number of potential customers. Interactive virtual tours are an engaging marketing tool which catch the attention of the customer. Virtual tours allow the site to be seen at its best, regardless of whether the viewer sees it in the offseason or day or night. A business can present the most spectacular aspects of the business, scenery or tourist site 24 hours a day. Customers can become familiar and comfortable with a site before they get there, and ensure their expectations meet the reality.
Churchill Google Maps trek
Great White Bear Tours using social media to market their tourism business. The Instagram account is used to showcase the scenery and wildlife seen on the tours (e.g. Aurora Borealis, polar bears, etc). The Facebook account generally uses the same images and captions but allows customers to book tours and message the business.
Facebook - Great White Bear Tours
Instagram - Great White Bear Tours
Tourism rating sites such as tripadvisor.com provide customers with a way to get an idea of customer satisfaction. The reviews and ratings on the Trip Advisor site allow prospective customers to get an idea about whether they will be satisfied with a tour.
Tripadvisor - Great White Bear Tours
Exchange rates
A loonie refers to a Canadian dollar coin. The low loonie is resulting in tourism in Canada emerging as a key industry. It is encouraging Canadians to have a "staycation" and travel within their own country. Foreign tourists, but particularly Americans are also encouraged to travel into Canada to take advantage of cheaper prices. The low exchange rate has resulted in a decline in business tourism, and increased costs of advertising outside of Canada, but despite this leisure tourism is growing.
.
Tourism to the rescue
Global development
Transport
Trade agreements
Environmental tourism/ecotourism
Government promotion